In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in nature.
Corporate gifting is the practice of interacting with a customer, employee, prospective client, or partner through a gift to express gratitude and appreciation. ... Stand out with personalized gifts to attract clients and customers and to retain employees and partners.
Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag, tchotchkes, or freebies, are used in marketing and sales.
